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City Duty Free is the holding company of Henly Co City Pty Ltd, one of the leading Chinese Duty Freeretailers in Melbourne.


Henly Co City Pty Ltd has more than 20 years experiences in travel retailing, which dates back to the 1992s. In 1992, Tony Jia, the owner and operator of Henly Co City Pty Ltd,established his first two duty free stores at Melbourne International Airport both before and after customs. After two years, he expanded his business to Cairns airport and had a new Duty Free store there. In 1996, Tony Jia became to the first Chinese Duty Free licence holder in Victoria and established the first Chinese Duty Free Shop, called “Chinatown Duty Free”, in Melbourne Chinatown. Meanwhile, in 2006, a new store called “Swanston Souvenirs and Gifts” was established at 37 Swanston Street ‘Nicholas Building’.Ten years later, he became to the managing Director/proprietor of “Regent Club” at 206 Bourke Street – Melbourne’s most premier and luxurious high end day spa. Until today, “Chinatown Duty Free” and “Regent Club” are still going well under his operation.

City Duty Free was established in October, 2014, located at heart of Melbourne CBD, close to Chinatown precinct and Swanston/Bourke Street intersection.With over 600²sqm of floor space, City Duty Free intended to be the biggest, up-market, international standard duty free shop inMelbourne.City Duty Free is a retail shop selling local and international duty and non-duty free products. There is a wide range of products and brands in the shop, such as Australian and New Zealand wool products, iconic Australian wines, fresh Australian produce and seafood, international cosmetic and perfumes, health products, electronics, alcohol, Australian designed jewellery and gems, aboriginal art and craft, etc.For customers’convenience, we extended trading hour from 10am to 10pm daily. Additional services including onlineduty free shopping.


City Duty Free operates a retail management model that is innovative, flexible, dynamic and centred on the customer. Our mission is providing customers with desirable shopping environment, professional customer services as well as competitive product prices. It is our goal to grow into a world class duty free retailer.


City Duty Free is the overall market leader in the Melbourne duty free retailer, which will cater and serve the growing local and international tourism market.